A freelance brand design project for hairstylist Nicole McGlinn, located in Bloomington, Illinois. Client was looking for a complete brand identity for her social media marketing her salon work! Sticking with a simple looks, the goal was to capture a natural yet sophisticated feel. This project also included the creation of a branding guidelines document, laying out the foundation of Nicole's brand. The branding guide presents a clear and detailed depiction for anybody to reference and perfectly understand what it's all about! In this, areas such as logo and typography usage, as well as social media inspiration and branding implementation.